Innovative Growth with Integrity: Your Fractional CMO
Let's face it! Some traditional marketing approaches often prove to be more lip service and hype that don't quite deliver the results you seek.
As your trustworthy fractional CMO, integrity, empathy, and intent form my core principles.
Struggling to elevate your business growth due to a lack of sustainable marketing practices?
With The Peculiar CMO, I will help you actually do what is required to grow your business, with integrity, empathy and intentionality.
Honed during my work at large multinational companies such as Johnson & Johnson and Sephora as pictured, I work to simplify and customize marketing and growth to align with the financial realities of your business. By collaborating with The Peculiar CMO, we’ll develop goals, strategies and tactics that support sustainable growth.
Dreaming of a transformational journey?
Let me help you navigate from your 'Before' to your 'After'!
Before
Unsure of how to prioritize marketing in your overall budget
Rough experiments with marketing tactics without evident results
Disappointed with marketing service providers for not delivering on your expectations
After
Clear, strategic approach to allocate the appropriate marketing budget to drive intentional impact
Optimal and efficient utilization of spend, time, and energy for marketing in service of overall goals
Suitable marketing service providers who partner with you to fulfill shared objectives
Running a sustainable business entails strategic decisions that largely impact your growth.
As your fractional CMO, I meet you at your point of need, armed with cross-disciplinary expertise and guide you towards your intended goals.
Services
DISCOVER
A 60-day, high impact sprint to diagnose precisely what your business requires to grow.
Starts at $4,500 for single product line or single service line businesses.
P&L Review and feedback
Client review, feedback, and recommendations
Messaging review, feedback, and recommendations
Organic content and paid advertising approach review, feedback, and recommendations
Pricing review, feedback, and recommendations
DISCOVER
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All of the value of DISCOVER plus a comprehensive 90-day, independent audit of your existing marketing practices to pinpoint blind spots before they become external issues.
Starts at $6,500 for single product line or single service line businesses - includes all the features of the DISCOVER package and more.
Benchmark on marketing and client practices meeting industry standards, business' own stated values, and The Peculiar CMO's high integrity standards
RETAINER
A fully-customized package dependent on the diagnosis from other services, tailor-made for your business' needs.
The ultimate package that's tailored to the diagnosis from other services.
This could include the development of a content or go-to-market strategy, consultation on key decisions such as in-house talent vs. outsourced marketing contractors, and more.
Book a complimentary virtual tea chat today
What to expect during The Peculiar CMO process
Complimentary Virtual Tea Chat and Contract Review with Signature
Complete 1 Pager and Submit Documentation
Virtual Kickoff Meeting
Weekly Virtual Meetings throughout engagement; includes deliverable check-ins
Closing Virtual Meeting, Final Deliverables Delivery and Recommendation for Retainer Work
If both parties agree, continued work under a new RETAINER scope
FAQ
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If you are open to doing marketing differently to foster growth with integrity, then yes. Whether you're an entrepreneur, CEO or leader at a small to medium sized business, startup or venture capital firm, let's collaborate!
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It depends on our shared availability to chat, my current client load, and your organization's ability to provide the necessary documents and information to get started.
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It's simple! Post scheduling your consultation, you’ll receive a booking link to secure time for our chat, and you'll begin assembling documents and information before our meeting.
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From initial thought sharing with my executive coach and trusted peers to defining, choosing, and working with suitable agency or independent marketing contractor partners, I follow a highly collaborative approach as part of my services.
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I love tea! And the more honey the better.
Everyone knows about coffee chats, but in keeping with my peculiar-ness, I want to make tea chats a thing!
Remember, my goal is to partner with businesses like yours to simplify, amplify and elevate your marketing endeavors.
Let's meet on the other side of ordinary as we navigate the peculiar way to success!
Book a complimentary virtual tea chat today